Meet Kendra’s ranch-inspired collection—born out of love for her family’s Texas ranch and the connection, tranquility, and adventure it brings. We’re reimagining heritage Western wear with contemporary materials for styles worthy of the legendary Yellow Rose name.
Her Love Letter to Texas
"My heart feels most at home when we're out at the ranch, and with our Yellow Rose styles, I can bring the ranch with me, no matter where I go." - Kendra
Beautifully Crafted, Boldly Designed
Say Howdy to new. Explore a stunning collection of new arrivals.
Gifts to Go Around
Ranch life is starting to look a whole lot more stylish with pieces to gift—and wear—all year ‘round.
Festive Finds
Shop these looks for the Holiday
Yellow Rose by Kendra Scott x Lainey Wilson
Introducing the limited-edition Whirlwind collection. Available online and in select stores.
